Archive for the ‘Uncategorized’ category

How To Choose A Search Engine Optimization Company

Search Engine Optimization Philosophy

This is arguably the most critical factor when deciding which company to work with to improve your online business or brand identity. Employing a search engine marketing or placement company that only utilizes ethical search engine optimization techniques or “white hat” methods will ensure that you minimize the potential risk of being dropped, removed, penalized, deleted, or banished from the search engines. Nobody enjoys waking up glassy eyed to the unfortunate reality of being “Google sacked” for breaking or bending the search engines’ implicit rules or explicit terms of service.

» Read more: How To Choose A Search Engine Optimization Company

Search Engine Optimization and Design

Building an attractive even beautiful is the goal of most website designers. In the process, sometimes the effectiveness of the website is diminished. We need to keep in mind that our goal is not only to have a beautiful website that will make people want to stay and look around and enjoy, but also a website that will be helpful to the engines in determining what our website is about or what it is relevant to.

» Read more: Search Engine Optimization and Design

What Most Search Engine Optimization “Experts” Won’t Tell You

I’ve talked to hundreds, if not thousands of clients about their websites, their visitors and the vital link between their websites’ traffic and increased profitability. During these discussions, I’ve been privy to many insider stories about past experiences with previously hired search engine optimization experts and I can only wish that I documented the feedback that I’ve received over the last dozen+ years, but I had no clue that these particular conversations would have been so surprising, so revealing and so frightening that I never thought to do so. Sure would have made for a spooky and spine-chilling Halloween story… but because it wouldn’t have been fiction, it would have bordered on the line of witnessing a real-life Horror and since I haven’t bought the “Halloween chills” binder on my liability insurance I’ll save that story for another day…

» Read more: What Most Search Engine Optimization “Experts” Won’t Tell You