Last month, I went over questions that you should ask your potential search engine optimization company regarding its tactics. That set of questions is critical, as before moving forward with any of the myriad of search engine optimization companies out there, you should always determine whether or not they will put your site at risk of penalization in the major search engines (leaving your website worse off than when your campaign started).
Search is a growing industry, and it seems that every day there is a new search engine optimization company in the game. However, the skills of many of these search engine optimization companies are questionable — staying on top of the knowledge curve can be daunting, and getting up to speed more daunting still. Moreover, there are a huge variety of tactics, “safe” and “unsafe” practices (in terms of the risk of penalization), and other important business considerations that you should think about before deciding on any particular search engine optimization company.